Hello @RWL25 Shopify does not allow you to remove or change the default /blogs/ prefix from blog URLs like /blogs/research — it’s built into the platform structure. That means you cannot have a blog page directly at /research using the native blogging system.
Solutions & Workarounds
Option 1: Create a Redirect
. Go to Online Store > Navigation > URL Redirects
. Add a redirect from /research → /blogs/research
. Visitors going to /research will be redirected to the correct blog.
Pros: Keeps your content structure.
Cons: Not a “clean” URL in the backend, but works fine for users and SEO if done with a 301.
Option 2: Use a Page with Blog Content
. Create a custom page at /research
. In the page template or using a custom section, manually pull in blog posts from the “research” blog using blog.articles in Liquid:
Pros: Clean URL /research, full control over layout
Cons: Articles won’t be managed via the /blogs/research route directly anymore (this is just a display workaround)
Option 3: Change Shopify’s URL Structure
Unfortunately, not possible — Shopify enforces certain URL structures (/products/, /blogs/, /collections/, etc.) and they cannot be removed or modified.
Recommendation
For SEO and user experience, I recommend Option 1 (redirect) unless you absolutely need to have a custom layout and cleaner URL, in which case Option 2 is your best bet.