How to correctly redirect URLs when moving from WSM to a new platform?

Topic summary

Migrating a brand from WSM to Shopify, focusing on correctly implementing URL redirects during the platform switch.

  • Required actions: Set 301 (permanent) redirects mapping old WSM URLs to new Shopify URLs. Update Shopify’s sitemap.xml in Google Search Console after launch.

  • Implementation: Bulk upload redirects in Shopify via CSV; an image was shared showing where to do this in the Shopify admin (Navigation/URL redirects), indicating this is central to the guidance.

  • Dual setup: The current guidance suggests configuring redirects on both platforms—upload a redirect file in WSM pointing to Shopify URLs, and also upload a redirect file in Shopify—so traffic from old links and any internal Shopify paths are properly handled.

  • Open questions: No time estimate or detailed steps were provided for setting up Google Search Console or the end-to-end timeline. Final confirmation on whether both-side redirects are strictly necessary remains implied but not fully elaborated.

Status: Ongoing; seeking clarity on process specifics and effort.

Summarized with AI on January 23. AI used: gpt-5.

We’re moving one of our brands from WSM to Shopify. Am I correct in adding the Shopify URL’s to the URL Redirects on WSM? I exported the WSM URL Redirect sheet on WSM and am adding the URL from the shopify store we’re building. And when we’re ready to switch, I’d just need to upload that sheet to WSM and change our domain on WSM to the new domain, correct?

Thanks for any help.

Hi
You need to set 301 url redirection according to shopify url. Also you need to update shopify sitemap.xml in search console.

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Any guidance on how to do that? How much time does it take to do the 301 URL redirects & sitemap.xml in Google Search Console? Thanks for your help.

see this step and you upload the data in bulk using csv file,

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So I would need to upload the redirect file to WSM with WSM redirect to shopify URL and then upload a redirect file to Shopify with same?

Yes plz do WSM to shopify

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Thank you, just to make sure I’m understanding, I have to do the redirects on WSM and Shopify?