@PhMA you’d either make the entire central area a tall image pillar that overlaps and extends outside of the header (or section container) when NOT being scrolled, or use CSS pseudo elemements to fake extending that area with a 2nd image that’s centered under the main image.
Either approach will take some fiddling though the latter is a bit more resilient to future changes using code, as the former option may need the pillar image remade everytime the header is adjusted.
There’s also going the possible extra step of making the shapes borders emulate the currently selected products cutout/badge style i.e. limon’s spiky badge vs jamaica curvy badge
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