How to display product categories in Google search results?

Store Design
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Hello,

how is it possible to present products in the category search result on Google?

Thank you!

RHK_0-1671367551898.png
RHK_0-1671367551898.png932×288 159 KB

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If you are using Shopify, you can easily list your products on Google Shopping and take advantage of the Product Search feature. Here are the steps you can follow to get started:

  1. Set up a Google Merchant Center account: Go to https://merchants.google.com/ and follow the steps to create an account.

  2. Connect your Shopify store to Google Merchant Center: In your Shopify admin, go to Apps > Google Shopping. Follow the instructions to connect your store to Google Merchant Center.

  3. Set up a product feed: In your Google Merchant Center account, go to Products > Feeds. Follow the instructions to create a product feed that includes information about your products.

  4. Set up a Google Ads account: Go to https://ads.google.com/home/ and follow the steps to create an account.

  5. Create a Shopping campaign: In your Google Ads account, go to Campaigns > New campaign > Shopping. Follow the instructions to set up a Shopping campaign to drive traffic to your products.

By following these steps, you should be able to list your products on Google Shopping and have them appear in the search results when users search for relevant terms. You can also use the structured data and optimization techniques mentioned in my previous response to improve the visibility and performance of your products on Google.

I hope this helps! If you have any further questions, please don’t hesitate to ask.

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That does not look like shopping ads, as what others seem to say.

Because the image is in German and it’s only a little screenshot, I would assume it’s structured data, where Google pulls the images from.

If you can provide the full screen shot of the whole page, then this would be easier to identify.

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Hi @RHK

For products to show up under Google Shopping - you can either apply to get them approved for Google Shopping Free Listings or run Google Shopping Ads.

You need to set up three tools: install the Google Shopify app, create a Google Merchant Account and Google Ads account.

For a more in-depth explanation you can check out this video:

Where do Google Shopping free listings show? Why Shopify store owners should care?

https://www.youtube.com/watch?v=PsPiLHxJBcw

Other two videos I have created on how to prepare for the setup:

Get Approved For Google Shopping Free Listings - what you need to prep for approval

https://www.youtube.com/watch?v=ztHq4wR8YDk

Shopify store owners: How to get listed on Google Shopping for free

https://www.youtube.com/watch?v=AUG1JM8nH8M

Hope this helps!

Cheers,

Clarice

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Images like that in the search results are part of Google’s algorithm and not something you can control.

Ensuring all your images are included in the structured data helps Google to understand what’s on the page, but neither structured data nor Google ads directly impact this result.

Ultimately it’s up to Google’s algorithm if this search result is shown.

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