Discover how to increase customer engagement on your store with articles from Shopify Academy. Learn how to implement loyalty programs to reward returning customers, surface strategic product recommendations to increase average order values, and execute promotional strategies to drive more customers to shop. These articles focus on practical techniques that help you increase customer engagement and drive more sales, helping you achieve tangible business growth.
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Loyalty Programs: Explore methods to reward repeat customers and foster brand loyalty. Learn about points-based, tiered, paid membership, and value-based options. Understand how these programs can increase customer lifetime value and create brand advocates.
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Product Recommendations: Discover how to improve the shopping experience with related, complementary, and substitute product suggestions. Use Shopify’s built-in features, including data-driven suggestions and the Shopify Search & Discovery app, to strategically place recommendations throughout the customer journey.
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Promotional Strategies: Attract new customers and encourage repeat purchases with various discount strategies, product bundles, and gifts with purchase. Learn to create urgency with limited-time offers and value-based promotions that align with customer values.
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Happy learning!