How to enable the "Purchase" event for my Meta Pixel

Topic summary

  • Goal: Enable the Meta Pixel “Purchase” event on a Shopify store to support audience building. The poster wants guidance on adding this event.

  • Context: Meta Support provided a code snippet (shared only as an image). The author asks exactly where this code should be placed within Shopify.

  • Attachments: A screenshot containing the code is central to the issue. Since the code is in an image, its exact contents and required placement aren’t visible in the thread.

  • Current status: The author acknowledged an offer to help and is ready to proceed. However, no specific instructions or solution have been posted yet.

  • Open questions: Precise insertion point for the “Purchase” event code remains unspecified. The thread lacks implementation steps and confirmation that the event is firing correctly.

  • Outcome: No resolution or actioned fix so far; discussion remains open and awaiting concrete guidance.

Summarized with AI on December 21. AI used: gpt-5.

Hey there,

I hope you are doing well. I have a small issue that is not allowing me to continue building my audiences as I want to. The problem is the “Purchase” event that I wanna add. I got in touch with Meta Support and they told me that this code should be entered:

ChoobShop_0-1724278117843.png

Is there anyone who knows exactly where to place it? Would love it if someone helps me sort this thing out.

Please comment only if you have any information. Thanks in advance and have an amazing day!

Best,
Choob Shop

Hey there, thanks for reaching out. Sure, I would love it if you help me out.