Wondering the same thing. Ultimately the owner of the store is responsible. I know in Denver, we had 50 lawsuits in about one week last year. I heard the average payout out was $38,000 per and they still had to go in and fix their websites. Diving into a site now and see how easy it is to get one compliant. The thing is there are millions of sites in the US open to complaints. I checked 20 sites randomly and not one was in compliance. Yikes!
This is going to be huge in 2021.