I am trying to see which of my sales have come from new customers (first time buyers). I do not see the option to filter by customer type. How do I create a report out of my total sales and then filter by first time customers?
Topic summary
Goal: Identify and report sales from first-time customers in Shopify.
Key guidance: Use a Shopify sales report (e.g., Sales by product/variant) and apply the filter “Customer type = First-time.” Note: On the Basic plan, these sales reports (and filters) aren’t available.
App alternatives (all support filtering by customer type):
- Report Toaster: Multiple sales report templates; can filter by customer type.
- Report Pundit: Pre-made “Sales by product” report including customer type; 14-day trial.
- Mipler: Advanced Reports: Explicit customer type filter (screenshot provided); 7-day trial and support to build custom reports.
Attachments: One reply includes a screenshot showing where to apply the customer type filter in Mipler.
Status: No confirmation from the original poster and no marked solution. The discussion remains open, with third-party reporting apps presented as practical workarounds for merchants on plans lacking Shopify’s native sales reports.
Hi There,
You can run a Sales by product variant sky (or any other sales report) and filter by customer type equal to first-time. If you are on the Basic version of Shopify you won’t have any of the sales reports that can be filtered.
If that’s the case, our Report Toaster app can help. We have a dozen or so sales report templates, any of them can be filtered by customer type. Feel free to take a look and let us know if you need any help.
Hey @sarahknapp ,
If you have not found a solution yet, check Report Pundit - an easy reporting app for Shopify merchants.
we have the exact solution for your requirement through the premade report template "sales by product " in which you have a detailed view of sales and the customer type.
We offer 14 day trial period, check if our app fits your needs
Cheers!
Hey, @sarahknapp
This is Denys from Mipler: Custom Reports. Nice to connect with you here!
I noticed an old topic that hasn’t been marked as solved and wanted to suggest trying out our application.
Here you can easily apply a filter by the needed customer type:
You can explore it through the following link: Mipler: Advanced Reports
We offer a free 7-day trial, and our support team is ready to create any report you need.
Just send us a request, and we’ll provide a complete solution promptly.
Looking forward to hearing from you soon! 