Hi @El_Bouck ,
yes, it seems that the problem is between Shopify ↔ Facebook. So the integration isn’t working properly, I guess. I discussed this issue with one of my clients recently – the client was receiving weird data after setting up the CAPI.
- If I’m not mistaken when the CAPI (Shopify ↔ Facebook) was introduced, the integration was tracking only purchases both browser and server-side. I guess two months ago Shopify was sending out that the integration is tracking all other remaining events both browser and server. From this time on, I think the integration keeps having some issues. So I think you will need to contact Shopify support to find out where the problem is.
- To test if the problem is due to the CAPI integration, you can try switching from maximum data sharing to enhanced data sharing (enhanced data sharing sets up CAPI). Check your BM tomorrow and if you see that the data make sense (that the purchase event is working and you can set up ads with the conversions objective using purchase event), then the issue lies in the integration.
- Btw., Shopify hasn’t updated that they are tracking all of the remaining events both browser and server. In the documentation, you can still see that they are talking only about the purchase event. So, I guess there might be some bugs in the integration and therefore it’s not working properly???
Plus, testing server-side events – this is quite tricky in BM. I think there are some apps in the Shopify store, which enable you to test the server-side events easily. One of them is Multi Pixels → https://apps.shopify.com/facebook-multi-pixels
They have a video tutorial, where you can see how the server-side testing works, watch here: https://www.youtube.com/watch?v=k_V99GktCB4
Hope this at least somehow helps!