Excuse me. I am a bit lost. I read somewhere else I could change the status to false using The “Google Shopping / Custom Product field” in the standard CSV. Do you think it won’t work?
To my knowledge the Google fields on the CSV don’t work.
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Correct, it doesn’t work. You may try it out to confirm.
Please note that POD (print on demand) is generally not accepted by Google. Reference: https://support.google.com/merchants/answer/6150127#:~:text=Unavailable%20promotions
However if you don’t have barcodes, then do not submit brand, mpn, gtin and set identifier exists to no.
Here is a video demonstrating how to set it up: https://www.youtube.com/watch?v=AyvilyMb2Bo
Hi Emmanuel,
Thank you for your contribution over the years especially when it comes to data feed. You are definitely the go-to person and have heard great reviews about your app.
I have a question for you - if we are the manufacturer and only seller of our product, does adding GTIN increase performance/visibility with Google Shopping? I understand it can hinder performance if multiple sellers are selling the same product eg. a Nike shoe.
I’m just wondering how much difference would it make in relation to Google ads, will it increase abs.top, impression share, reduce cpc etc?
I know you work with many clients and was wondering if you’ve seen the results of adding GTIN.
Thank you in advance Emmanuel!
@PeterV thank you for your kind words, however I don’t have an app as of writing.
It does improve the performance, however if you are the manufacturer you can simply remedy the low performance by adding the Brand + MPN
The MPN can be added by yourself, it may even match the SKU value in your case.
How much of a performance difference is hard to tell, I have never measured the difference. Or I have actually never noticed a big difference. There are other attributes that have a bigger impact.
Generally the major difference can be when the product is disapproved due to missing GTIN. Then in this case the difference is 100% considering it is then approved for listing.
But if the product is limited, then no longer limited, I have not found enough evidence that signify a big jump.
However, in my opinion, always improve everything, every little percent contributes towards the overall performance.
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To ensure users on this thread get the correct info, ensure that a user follows the followin policy, what @smithiscool said is not 100% correct.
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If a manufacturer has assigned a barcode then you are required to add this info in the GTIN field. Alongside the brand value with identifier exists to yes.
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If the manufacturer has not assigned a barcode, then remove the values brand, mpn and gtin and set identifier exists to no.
Here is a guide how to apply the rules using feed rules: https://support.google.com/google-ads/community-video/216954171
More info:
https://support.google.com/merchants/answer/6324351
https://support.google.com/merchants/answer/6324461
https://support.google.com/merchants/answer/6324482
https://support.google.com/merchants/answer/6324478
hi i sell sneakers such as jordan yeezy etc but my google merchant account gets suspended due to gtin issues how can i sort this out pls