Google Analytics GA4 is the new default option for Google Analytics. The Google analytics community has been waiting for this release for a long time. However, as with any new product, it has some internal and external problems.
GA4 uses a different approach to data collection compared to Universal Analytics (UA), the previous version. The main function of UA was the display of pages and events added to that. We intend to use event tracking for specific actions like form submission, registrations, video engagement, button clicks, etc. In Google Analytics GA4, even a page view is an event! It may not sound like a rebellious change, but it actually is.
Steps that will guide you set up Google Analytics GA4 on Shopify:
Step 1: Obtain the global GA4 tag
Step 2: Insert the tag into the main Shopify theme file
Step 3: get your payment tag from the Analyzify GA4 wizard
Step 4: paste the code on the Shopify checkout screen
Step 5: Verify - Make Sure!