MIRAL INDIA-Certified customisable & sustainable home decor & jewellery brand.
Topic summary
A home decor and jewelry brand seeks advice on maximizing Google Ads sales.
Key Recommendation:
The strategy depends on business model:
-
Brand owners should prioritize brand awareness campaigns:
- YouTube ads
- Display advertising
- Goal: increase brand visibility and reach
-
Resellers should focus on:
- Well-structured brand targeting
- Advanced standard Shopping campaigns
- A video tutorial link is provided for implementation guidance
Status: Initial advice provided; no follow-up questions or implementation results shared yet.
Hello Miral, thank you for your question in the FeedArmy AMA Event.
For home decor and jewellery, it depends if you are the brand owner or a reseller.
If you are a brand owner, focus on brand awareness, such as youtube, and display ads.
So that you get more eyes on your brand.
If you are a reseller, focus on well-structured brand targeting, such as using advanced standard shopping campaigns explained here: https://www.youtube.com/watch?v=CiRIDzRrHno