How to get new customers ?

Ask Me Anything Q&A Googleshoppingamarepo

Topic summary

A new webshop owner on Shopify seeks guidance on acquiring customers beyond their existing Instagram following. The primary recommendation is to set up Google Shopping free listings and paid ads through Google Merchant Center.

Key implementation steps include:

  • Creating a Google Merchant Center account (ideally using the same email as Google Ads and other Google services)
  • Reviewing Google’s merchant policies and requirements
  • Setting up a product feed, either through the Google & YouTube app or third-party Shopify apps
  • Adding essential website pages: full contact details, privacy policy, delivery/returns/refund policies, payment policy, and terms of use
  • Displaying payment logos in the website footer
  • Linking Google Merchant Center to Google Ads and creating shopping campaigns

The discussion confirms that while using a single email address across Google services simplifies linking, different email addresses for Google Merchant Center and Google Ads are acceptable.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.
1

Hi,

I recently started my webshop on spotify. I added products and even got my first customers. My customers know about me mainly through Instagram where they already follow me.
What is the next step for me to get some new customers? Some that are not necessarily on social media for example.

What is the step by step procedure ?

Thanks

2

Hello Lamoblerie, thank you for your question in the FeedArmy AMA event.

I highly recommend setting up your Google Shopping free listings and ads.

Here is a step by step guide:

  1. Go to https://www.google.com/retail/solutions/merchant-center/ and log in using your email address. I recommend using the same email as Google Ads, Google Business Profile and Google Search Console. (Not required)

Finish the setup and verify and claim your site in Shopify.

  1. Read the requirements & policies:

https://support.google.com/merchants/answer/6150127

https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines

https://support.google.com/merchants/answer/7052112

https://support.google.com/merchants/answer/4752265

https://support.google.com/merchants/answer/13693865

https://support.google.com/merchants/answer/6149970

https://support.google.com/merchants/answer/9158778

https://support.google.com/merchants/answer/6150244

  1. Setup your shipping details:

https://support.google.com/merchants/answer/6069284

This step can be automated with the Google and youtube app, or my personal favorite: https://apps.shopify.com/multiple-google-shopping-feeds

  1. Add a full contact details page to your website (address, email address, contact telephone number and contact form)

  2. Add privacy policy page, delivery page, returns page, refund page, payment policy and terms of usage page to your site (and read all policies for any other missing requirements on your website)

  3. Add payment logos in the footer of all pages

  4. Connect Google Merchant Center to Google Ads

https://support.google.com/merchants/answer/6159060

:smiling_face_with_sunglasses: Setup your ads in Google ads.

https://support.google.com/google-ads/answer/3455481

Hope this helps.

3

Is it generally frowned upon to have different email addresses for GMC and Google Ads?

4

No, it is not. Just easier to have 1 email address for all, for linking purposes.

5

Got it, thanks Emmanuel!

6

My pleasure.