How to get people to look at my website?

Ask Me Anything Q&A 2hmediaamarepo

Topic summary

A user seeks advice on driving traffic to their website. The response emphasizes that e-commerce is a volume game with typical conversion rates of only 1-3%.

With budget available:

  • Use Google Search Ads for well-known/commodity products
  • Use social media ads or influencer sponsorships for novel products requiring awareness

With limited budget but time:

  • SEO (Search Engine Optimization): Effective long-term but slow to show results; best pursued after paid ads generate revenue
  • Social media: Consistent daily posting across platforms to build audience organically
  • Local community efforts: Get products into local stores, attend markets/trade shows, distribute business cards and coupon codes to create warmer leads

The recommendation prioritizes paid advertising for speed, with organic methods as complementary long-term strategies. A YouTube video link provides the full detailed response.

Summarized with AI on October 24. AI used: claude-sonnet-4-5-20250929.
1

Hi how do I get customers to my website? Ie what can I do?

2

The best way to drive customers to your website depends on your resources: money, time, or a combination of both.

E-commerce is a volume game, with even top stores converting only 1% to 3% of visitors.

If you have money and confidence in your business, the fastest way to drive traffic is through paid ads and sponsorships.

  • For commodity or well-known products, use Google Search Ads to appear in search results.

  • For novel or new products that require audience awareness, use social media ads or sponsorships with relevant personalities.

If you have time but limited money, you need to focus on organic, time-intensive methods:

  • Search Engine Optimization (SEO): This is a great long-term strategy but shouldn’t be the first priority for a new business, as it takes a long time to show results. It’s best pursued after paid ads are driving revenue.

  • Social Media: If you’re comfortable and confident with the platform, consistent, daily posting across various channels can build an audience and drive traffic.

  • Local Community Efforts: For unique products, building a local reputation is crucial. This includes getting your product into local stores, attending markets and trade shows, and using these interactions to give out business cards or coupon codes to drive future online purchases. These efforts build rapport and create “warmer” leads.

For our full response see the stream recording on YouTube. We start answering your question around 00:12:05.