We’re a Benjamin Moore paint store that cannot use Shopify POS, how can we still get our products onto the Merchant Center? And specifically for us, what types of Google ads would help (Local inventory ads, shopping ads, free local listings, etc.)?
Hello Ritesh, thank you for your question, my name is Emmanuel founder of FeedArmy and your host for todays AMA.
If you are not listing products on Shopify, then contact the eCommerce platform support team you are using to ask how to submit a product feed from your website to Google Merchant Center.
I would not know which marketing method would work best. For example I have clients with physical shops, but found that local shopping listings are a waste of money.
While google shopping is much better.
As this can change from account to account and business to business, I recommend that you test out, 1 market at a time to see what works best. First start with shopping ads and free shopping listings.
Then once you are established, experiment with local listings.