What are the ways to generate sales for a new shop/brand other that paid ads?
Topic summary
A user seeks alternative methods to generate sales for a new shop or brand without relying on paid advertising.
Recommended strategies include:
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Influencer & Affiliate Marketing: Provide free or discounted samples to influencers who create promotional content on social media. This content can also be repurposed for ads while building ongoing brand awareness.
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Marketplace Integration: List products on established platforms like Amazon, Etsy, or eBay to access existing customer traffic.
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Local Events: Participate in community gatherings such as pop-up shops or farmers’ markets to reach local audiences.
Core principle: Position the brand where traffic already exists—both online and offline—to maximize exposure and connect with target customers more effectively.
The discussion concludes with the original poster expressing gratitude for the advice.
1 Like
There are a few common approaches we have seen:
- Influencer & Affiliate Marketing: send them free/discounted samples to create videos to post on social media to attract traffic. You can use their content for your own ads as well. The important thing here is to continue to have influencer promote your products at the same time so that people become more aware of your brands.
- Joining marketplaces that already have traffic (like Amazon, Etsy, eBay)
- Hosting local events if you have a community (e.g., pop-ups, local farmers’ markets)
Ultimately, the key is to position yourself in places where there is already traffic—whether online or offline—to maximize exposure and connect with the right audience more effectively.
2 Likes
Thank you!