How to hide product URL path?

Topic summary

A user asked how to remove the “products › [product-handle]” breadcrumb path from search engine listings, providing a screenshot showing this URL structure in search results.

Expert Response:

  • Shopify does not allow hiding URL handles from search engine listings
  • The URL path is intentionally displayed to enhance product searchability
  • Removing or hiding product URLs would negatively impact SEO performance and store visibility

Resolution:
The original poster accepted the advice and decided against hiding the URL path, recognizing it would harm their store’s search engine rankings and customer discoverability. The discussion is resolved with consensus that maintaining visible product URLs is the correct approach.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.

Hello Shopify partners, users and designers.

How can I hide or remove the “products › portable-neck-fan” part from the search engine listing? Please see the attached screenshot. Thanks!

I’ll appreciate your support :folded_hands: .

Hi @abdullah_9

I am from Mageplaza - Shopify solution expert.

In Shopify, it’s not possible to hide the URL handle in the Search Engine Listing. Displaying the URL handle enhances the product’s searchability. Therefore, attempting to hide it is not advisable.

Hiding product URLs from search engines can negatively impact your store’s visibility and SEO performance. It’s recommended to keep product URLs accessible to ensure better search engine rankings and customer discoverability.​

Best regards!

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Thanks for your response, I highly appreciate your correct advice and thanks for saving me from this mistake :folded_hands: :growing_heart: .

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