Hi Landgrove,
This is Amee from Gojiberry - Shopify Survey & Feedback App.
I took a look at your site and I love the way it looks 
Here are some suggestions that might help out with increasing your conversion rate:
- When I first loaded your site, the logo and banner loaded a bit weirdly, but it fixed itself later. Maybe check if the images you use are too heavy.
- I liked the 2nd and 3rd banners you have on, the first banner doesn’t give me the impression that you are selling coffee beans, it took me a few seconds to realize.
- Under each product you have displayed, it would be good to add “add to cart” buttons or any other action buttons
- Your “learn more” section can be structured into a blog. Writing relevant stories, or even different ways to enjoy coffee can help with SEO and bring more quality traffic to your site.
- Get feedback from real customers! I would suggest putting on a post-purchase marketing attribution survey. You can then find out which channel your customers are coming from, and then put more money & effort into those marketing channels. You can also do some product research there by finding out what roast your customers prefer, which taste profile, etc. You can easily setup a survey by installing a survey app from the Shopify app store.
Hope this helps!
Amee | Gojiberry Team