How to improve my German online store before launch?

Topic summary

A German online store owner seeks feedback before launching, acknowledging that high-quality product images are still pending. The store is currently live at a password-protected URL for review purposes.

Key feedback received:

  • CTA buttons: Multiple reviewers suggest making call-to-action buttons more prominent through increased font size, bold styling, and hover effects, as they currently blend with the light background video.

  • Product pages: Recommendations include highlighting prices, displaying star ratings and reviews next to pricing, and adding a clear return policy below product descriptions.

  • Customer testimonials: Advisors recommend adding customer images to testimonial sections and including a clear section title. Reviews are emphasized as crucial for building trust with potential buyers.

  • Site speed: Several users note slow loading times, with a black screen appearing before content loads. Suggestions include optimizing/compressing images and videos, removing unnecessary code or apps, and considering faster Shopify themes (Refresh, Dawn, Blum).

Owner’s responses:

The store owner actively implements suggestions, successfully compressing videos with HandBrake and modifying the ShopPay button color using custom CSS code. They acknowledge that while building the store is one challenge, generating actual sales will be another significant hurdle.

Summarized with AI on November 21. AI used: claude-sonnet-4-5-20250929.

Hi and thank you so much for your feedback and for taking the time, I really appreciate it! I will see what I can take from the homepage to make it less crowded. Thanks a lot and best regards