How to improve my German online store before launch?

Store Feedback
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Topic summary

A German online store owner seeks feedback before launching, acknowledging that high-quality product images are still pending. The store is currently live at a password-protected URL for review purposes.

Key feedback received:

  • CTA buttons: Multiple reviewers suggest making call-to-action buttons more prominent through increased font size, bold styling, and hover effects, as they currently blend with the light background video.

  • Product pages: Recommendations include highlighting prices, displaying star ratings and reviews next to pricing, and adding a clear return policy below product descriptions.

  • Customer testimonials: Advisors recommend adding customer images to testimonial sections and including a clear section title. Reviews are emphasized as crucial for building trust with potential buyers.

  • Site speed: Several users note slow loading times, with a black screen appearing before content loads. Suggestions include optimizing/compressing images and videos, removing unnecessary code or apps, and considering faster Shopify themes (Refresh, Dawn, Blum).

Owner’s responses:

The store owner actively implements suggestions, successfully compressing videos with HandBrake and modifying the ShopPay button color using custom CSS code. They acknowledge that while building the store is one challenge, generating actual sales will be another significant hurdle.

Summarized with AI on November 21. AI used: claude-sonnet-4-5-20250929.
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Hello @AnnaBe ,

Congrats on your new business. Getting sales will be a long journey needs a lot of technical efforts, along with marketing strategy and store designs. We had a look at your store site and saw how much effort you put in. Here is only a few suggestions we think you should take to improve your store site and boost your sales.

1. CTA buttons:

  • It’s great to see you added a hero banner and promotion campaign, it’d be much better if you can add a CTA button on your banner and add hover effect to highlight it, make it more visible and clickable.

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2. Testimonials:

  • Reviews play a crucial part when it comes to shopping online, people tend to make purchase for store that has many reviews, even it include good or bad reviews. You can use third - party app to import reviews and design how they look.

3. Product page:

  • Highlight your price, make it bigger to attract your customers. You can include the star rate and reviews next to the price.

  • Highlight CTA buttons to make it more visible and clickable.

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Screen Shot 2023-03-29 at 10.53.56.png1402×547 154 KB

4. Site speed:

Your site include many videos and images, with high quality, this may slow down the site speed, we suggest you use compressing tool to optimize the image files.

Furthermore, you can try to optimize theme code, remove any unnecessary codes or apps to improve the speed. If can, hire an expert to do the optimization for you.

Hope these suggestions can help. Let us know if you need any further support.

Regards,

Ali Reviews team.

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