How to Improve my Shopify Store Google Pagespeed Score

Hello Shopify Teammate, my website https://vivtone.com/ uses Frontrow theme, the Google Pagespeed Score is very low, the mobile version is only 54 score, are there any recommended methods to improve scores?

Hey @susanpayment

I looked at your PageSpeed data and honestly the theme isn’t the main problem here. Your store is loading a LOT of third-party scripts and that’s what’s dragging the score down.

You’ve got Facebook, Google Tag Manager, Clarity, Amazon Ads, Attribuly, ShareASale, Klaviyo, Preciso, fatmedia, roeye, Tidio, Adobe TypeKit, and more all loading at the same time. Each one adds weight and your JavaScript alone takes 4.5 seconds to execute. No theme can perform well under that load.

The most impactful thing you can do: go through those scripts and honestly ask yourself which ones you’re actually using. If you haven’t looked at your Clarity dashboard in months, remove it. If you’re not running Amazon Ads right now, remove that too. Even cutting 3-4 unused trackers will make a real difference.

After that, a few other things worth doing: make sure your images are serving as WebP (not PNG), consider loading Tidio only when someone clicks the chat icon instead of on every page load, and if PageFly is only used on a couple of pages, rebuilding those with native Shopify sections would save a lot of JavaScript.

I know a 90+ score sounds nice but with an active marketing stack like yours, maybe that’s not realistic. Focus on getting to 60-70 on mobile by removing what you don’t need and you’ll see a real improvement in load times.

Good luck!

Hi @susanpayment

This is Vineet from Identixweb, A Shopify Development Agency.

A mobile score of 54 usually means the issue is not just the theme.

In my experience, on Shopify, the biggest speed problems often come from heavy images, app scripts, tracking pixels, sliders, videos, fonts, and unused code loading on mobile.

I’d start by opening the PageSpeed report and checking the exact items under Opportunities and Diagnostics.

Focus first on LCP, unused JavaScript, render-blocking resources, image size, and third-party scripts. These usually move the score more than small CSS changes.

Also, please duplicate the theme first, then test by removing unused apps, compressing hero/product images, avoiding heavy homepage sections, lazy-loading below-the-fold images, and keeping the mobile layout simple.

Hi @susanpayment

If you’re looking to optimize your Shopify store’s speed, these can be great adjustments to make. Improving image optimization, reducing requests, and implementing lazy loading can be great ways to ensure your site loads faster.

1.Image Optimization.
2.Reducing HTTP Requests.
3.Implementing Lazy Loading.
4.Optimizing JavaScript and CSS.
5.Using Content Delivery Network (CDN).
6.Evaluate and Remove Unnecessary Apps.
7.Optimize Mobile Experience.
8.Regularly Monitor Performance.

Best regards,
Devcoder :laptop:

Mobile score of 54 on PageSpeed Insights is usually caused by heavy JavaScript files and unoptimized images blocking your theme layout from rendering quickly on 3G/4G connections.

Based on my experience, I suggest doing these two things for better results.

  • Convert Images to Next-Gen Formats
  • Audit and Remove Legacy Apps

Hi @susanpayment, I ran a full PageSpeed analysis on your store. Here are the main issues:

  1. Unused JavaScript (914 KB) Biggest issue. Likely from unused apps and third-party scripts loading on every page
  2. LCP is 15 seconds on mobile Your main content takes way too long to appear, this alone kills your score
  3. Page weight is over 5 MB Way too heavy for mobile users, needs image and script cleanup
  4. Main thread blocked for 7.5 seconds Too many scripts running at the same time on load
  5. Render-blocking requests Scripts loading before the page can paint, delaying everything
  6. Images not optimized Serving PNG instead of WebP and missing width/height attributes
  7. robots.txt errors 2 errors found which can hurt your SEO crawlability

Quick wins:

  • Remove or delay unused app scripts
  • Convert images to WebP
  • Lazy load below-the-fold content
  • Fix robots.txt

Desktop is much better so the mobile load is your main focus.

Hi @susanpayment

Cut unused third-party scripts first, they kill speed. Convert images to WebP and lazy load below-the-fold content. Remove or delay app scripts you don’t use often. Also, simplify your mobile layout and compress images. Fix any robots.txt errors if you have them. If code changes feel complex, a developer can help.

Hi @susanpayment,

I have checked your website. Don’t worry too much about that mobile score of 54. It is actually very common for busy Shopify stores, and your Frontrow theme isn’t the real problem here. The main issue is that your site is trying to load too many heavy tracking tools, like Facebook, Google, Clarity, and your Tidio chat, all at the exact same time, forcing phones to spend over 4 seconds just processing code. You can easily speed things up by deleting any tracking scripts you don’t actively use, setting your chat bubble to delay its loading by 5 seconds, and swapping heavy PageFly layouts for Shopify’s native sections.

If you want a quick and stress-free way to handle all of this, you can try using our app, SearchPie: SEO, Speed & Schema. It is built specifically to clean up messy code, compress images into lightweight WebP formats, and automatically delay heavy third-party scripts so they don’t block your page from loading. Cleaning up these scripts to push your score into the 65–70 range is all you need to make your store feel incredibly fast and smooth for your shoppers!

Hope this helps,

I think this is the way:

@susanpayment Firstly, your store looks good. I don’t think so. It will create a problem; now you can move on to the next part ( marketing ), I am expecting. You have seen the above community member’s suggestion, but you can consider this.

for Speed Optimization

  • Consider the above expert suggestion, but you can start with ( Image Size optimization => Minify CSS => optimise the JavaScript and CSS => and proper Google Tag Manager for third-party Script configuration on the website, like ( Analytics and
  • Make sure the image size should be optimixe, first optimize the image below on the homepage.

Recommended to connect your developer to fix these issues

  • Accessibility ( 80 => 100 )
  • Best Practices ( 73 => 100 )

SEO ( 85 => 100 )

Problem?

Solution:

1- https://vivtone.com ( open the Home Page Source Code ) and manage the below update

Vivtone SuperMini B3 CIC Hearing Aids

Same things for below reamning 3 URLs

2- Remove these lines from robots.txt, and manage the separate file - llms.txt

LLM-Content: https://vivtone.com/apps/llmstxt/llms.txt
LLM-Full-Content: https://vivtone.com/apps/llmstxt/llms.txt

Recommended: Simply follow the https://pagespeed.web.dev/ guideline…

Hi there @susanpayment
Shopify pagespeed is commonly affected by large images, app scripts, and theme sections requesting too many files. Just compress all of your product and banner images and serve them in modern formats like WEBP images. Uninstall or deactivate apps that you don’t use, many of them will add background scripts. Restrict the sections on your homepage such as sliders and video embeds. Identify things in your theme that you do not need and turn them off or remove them. Use fewer font families and font weights. Activate lazy loading for below the fold images. Additionally review and audit any 3rd party tracking scripts and strip out any that are not instrumental to your conversion.