Hello everyone, I am a beginner in SEO and e-commerce. I am currently running a Shopify store, with the main source of users coming from Google’s SEO. Over the past 10 months, some of my products and collections have started to rank and generate traffic. I want to continue improving the rankings of these product pages and collections. What aspects should I focus on optimizing for each separately?
The things that come to mind for me now are adding high-quality product images, incorporating more internal links, writing blogs for content and internal linking. Currently, I haven’t found any non-spam external links in this niche so I’m not planning to try that yet. Are there any other suggestions besides these?
My second question is whether it’s possible to modify and optimize the descriptions of these ranked product pages and collections? Or should I just add more content to the descriptions?
Hey there @andrew9891 Like the previous comment already made good mention of, optimizing meta titles and descriptions with keywords will do wonders in raising your SEO rankings.
Another tip or key note would be maybe to add a bit of location details in your site content which will mean that when someone searches for your products in certain areas it’ll even pop up higher than usual.
hi @andrew9891 you’re on the right track with your SEO strategy for your Shopify store. Optimizing your product pages and collections further can help maintain and improve your rankings. Here’s a detailed breakdown of what you can focus on, along with answers to your questions.
1. Product Page Optimization- Keywords: Use specific and long-tail keywords in titles, descriptions, and meta tags.
Descriptions: Update with fresh, engaging content. Use bullet points to highlight key features.
Images: Use high-quality, compressed images with alt text.
Reviews: Add customer reviews for trust and rich snippets.
Speed & Mobile: Ensure fast loading and mobile-friendly pages.
Internal Links: Link to related products and blogs.
2. Collection Page Optimization- Intro Content: Add a keyword-rich intro explaining the collection’s benefits.
Filters: Include filters for easy navigation (size, color, price).
Structured Data: Use Schema Markup for better visibility.
Visuals: Add banners or themed images.
Links: Connect to individual product pages and relevant blogs.
3. Blog Content for SEO- Write blogs about:
Product use cases.
Buying guides (e.g., “How to Choose the Best…”).
Seasonal or how-to content.- Link blogs to products and collections.
4. Other Tips- On-Page SEO: Use strong meta titles, descriptions, and header tags.
User Experience: Make navigation simple and pages easy to browse.
Fix Issues: Check for broken links and other errors with SEO tools.
Should you edit descriptions?
Yes! Update descriptions with better keywords or add more details if needed. Longer, well-written content improves rankings.
By focusing on these steps, you’ll see steady growth in rankings and traffic! Let me know if you need more help.
Create the content that is valuable to users and search engines and truly relates your product. Meet the E-E-A-T requirements, do the semantic SEO, there are higher chances that you’ll get better results. Our website achieved good results in this way.
You’re already on the right track with high-quality images, internal linking, and content creation. Below are additional optimizations specific to product pages and collection pages
Product Pages- Improve User Intent Matching: Are your descriptions answering real customer concerns? Make them detailed, benefit-driven, and structured for skimmers (bullet points help).
Optimize Title & Meta Descriptions: CTR still matters. Test slight variations with power words or urgency.
Schema Markup: Ensure you have Product Schema (reviews, price, availability) so Google wants to rank your product higher.
Speed & Mobile UX: Google hates slow pages. Compress those images, enable lazy loading, and test mobile usability (Google Search Console helps).
Reviews & UGC (User-Generated Content): Real customer photos and feedback boost trust and rankings. Encourage them.
Collections Pages- Unique Intro Copy: Collections get neglected. Add 100-200 words of useful content (explain category benefits, best choices, FAQs).
Filters & Internal Links: Ensure filters are crawlable, and collections link smartly to relevant products & related collections.
Optimize for Mid-Tail Keywords: While product pages target buy intent, collections should grab broader category searches (e.g., “best budget badminton rackets” vs. “Yonex Astrox 88D”).
Can You Modify Product & Collection Descriptions Without Hurting Rankings?
Yes—but carefully.
Minor Tweaks: No problem. Fix typos, add missing details, clarify points.
Adding More Content? Great Idea. Expanding with relevant FAQs, feature breakdowns, and buying guides won’t hurt rankings (if done naturally).
Full Overhaul? Risky. If a page ranks well, avoid drastic content rewrites. Instead, test small changes on low-traffic pages first.
Track Impact: Use Google Search Console to monitor any ranking fluctuations.
In short: Optimize without gutting what’s already working. Keep iterating and testing. Google rewards useful content, not just more words
First, regarding backlink exchange, backlinks are a crucial step in increasing your domain’s authority. They play a key role in helping Google discover and rank your site, especially when multiple reputable brands link to it. However, it’s important to ensure that these links come from real, high-quality sites that are relevant to your category. If you can get backlinks from top websites in your industry, that’s even better!
I recommend SEOAnt: AI SEO Optimizer for this. It provides a backlink exchange feature that connects you with shops in your category, and you can also search for specific websites you’d like to exchange backlinks with. Plus, you can try the free version to run a full SEO analysis of your site and receive a detailed SEO report, helping you identify areas for improvement.
As for your second question—yes! You can also optimize your product descriptions using SEOAnt. Click [here] to install and use the code “SEOAnt-40%OFF” to get 40% off!
Hope this helps! Let me know if you have any other questions.
