Hey all! we have been struggling getting our conversion rate up. our store and checkout seem to be okay, but i would like to know how i can increase this!
Store link is : Esqclothing.com
Hi @Jdierck
Yes, it does seem to be OK, nice theme, great videos, and images and illustrations. But, there is always a but, to me most of your text is almost unreadable.
Your Call to Action buttons are so small customers must have missed them. Those should really stand out, not just by size but by color and shape. That way customer’s eyes are drawn more to it and they continue with flow to checkout. And that is a bit hard on your site. Your menu gets hidden as soon as the scroll starts, why? That is an important part of the website and it gets hidden and customers can get lost on where to go and just leave the website.
And when they do see it, and choose the “Shop” menu for example, they get greeted with a nice image and they try to click and… nothing. No links on images, wasted chance. When they do come to the product page again, the images stand out, and the description text is like an unreadable line. Just 12px, like you want to hide some fine print. Also, the price and shop pay app text are not aligned so breaks a text. Here are two screenshots of current and with a few adjustments I tried. What you are missing is a user-generated content. Some reviews and especially user videos would help with conversation rate.
