htpps://www.uniquebunny.com
We’re an Asian beauty and lifestyle retailer in Canada; primarily selling products from Korea, Japan, China, Thailand, and Vietnam.
We’d really appreciate any advice on how to improve conversions—whether that’s site improvements, customer journey, or anything that’s worked well for you. Are there any CRO experts you’d recommend, or apps/tools that have made a noticeable difference for your store?
You have put alot of effort in it, but you need to first optimize and Improve your metadata, page quality and page structure, before you can run a complete marketing you you don’t just want to be wasting funds on ads unnecessarily
Thanks for the comment! In what ways do you recommend we do that? We have gone through a few changes over the years before settling on this style in February but if it’s not working then we are happy enough to change again.
Your product images are really small on mobile and the homepage feels more like a directory than a store. Most people bail before they even get to a product page if the first impression doesn’t pull them in. What’s your current traffic source and where are most people dropping off right now?
This is from a software, and things that need to optimize and improve in your store like I said from the start, do you know how to fix it?
Hi there. No, not sure without any additional information.
Most of our traffic is direct or organic and the largest jump is from session to add to cart.
Performance Breakdown
Meta Data (54%)
Your titles and meta descriptions are okay, but not fully optimized. They could better target high-intent keywords and be written to improve click-through rates from Google.
Page Quality (53%)
Content is moderate but can be improved. It likely needs stronger keyword targeting, better formatting, and more valuable or detailed information for users.
Page Structure (39%) 
(Major Issue)
This is a key weakness. Pages may be missing proper heading structure (H1, H2, etc.) and clear organization, which affects both SEO and user experience.
Links (25%) 
(Critical)
Very low linking signals:
Your website currently has an on-page SEO score of 63%, meaning the foundation is decent, but several key areas are holding back your organic traffic and rankings.
the store is actually solid. clean layout, good brand trust with 5 physical locations, nice product photography. the problem isn’t design, it’s what happens between browsing and adding to cart.
few things I noticed that are hurting your conversion:
no cart drawer. you’re using the default cart page which takes customers away from shopping. a slide cart keeps them on the page and lets you show upsells, free gift bars, recommendations right there.
you already have great free gift tiers (free sample on $75+, gift bag on $95+) but there’s no progress bar showing customers how close they are. that visual nudge is what actually gets people to add one more item.
no product recommendations in cart. you sell skincare — someone buying a cleanser should immediately see the matching toner and serum inside the cart. that’s the easiest AOV bump for your niche.
no urgency anywhere. no countdown timers, no low stock indicators, no limited time offers. for beauty products with seasonal drops this works really well.
also since you already sell bundles like the mask discovery pack, a proper bundle builder with quantity breaks could work.
I’d concur that site looks good.
Couple of nitpicks:
On collection page at tablet/narrow desktop resolutions there is no horizontal padding, elements touch the screen edge:
On a product page, trust badges and shipping are too big while description is collapsed.
Not sure if trust badges work at all and I think your site looks professional enough to not need them.
Having several physical location is a huge trust boost though, so I’d have it as a separate link in header/footer, not just as general “Contact” page but, “Visit our stores” or similar.
Shipping Policy accordion on product pages contains too much IMO – I’d write something short and more “humane” and keep a link to actual policy page …
That’s the money spot to fix. Usually means your product pages aren’t answering the right questions or building enough trust before someone commits to adding to cart.
Hi @Meena_C
First, correct the URL typo and make sure it loads quickly, especially on mobile. Make your value prop clear above the fold + feature bestsellers. Include powerful social proof, reviews, and trust badges. Streamline your navigation, add better product filters, and reveal shipping times up front. Apps such as Klaviyo, Judge.me, and heatmaps can help you determine where people are dropping off and increase conversions.
Hi @Meena_C
Welcome to the community.
My first question is why that bunny is not in your logo? 
You are too unique to have it there? At least in the footer.
But truly, you have a great website, and others already mentioned several great points. I would just add a few small things I noticed.
On the homepage hero banner slider images are just that: images. There is no way to click on the whole image or the big buttons you have. And I bet if you do have some app like HotJar to track clicks, you will see a lot of attempts there. And that can annoy customers, and it is almost the first thing to do.
On your About Us page, you have a great experience, a long-running store. And that you should use to your advantage and tell customers on the homepage in short. Not your vision and mission. Think the customers would respond well to some personal info about you and your team. Check, for example, Find out a little about us and our team...... their homepage and this about team page. It is a great boost to trust and connection with customers.
Next thing, I noticed a solid delay on collection pages. It takes noticeable time to render products. You might have some app for filtering products, I did not check.
Product pages are solid, but a few things to consider improving. For example, you have “Ryo Hair Care Shampoo” with 2 extra sections, which is a big plus. But then after in stock, you do not have, at a glanse block, like on others products. You do have icons and just a word, but I would test to have a key feature in 3-4 words, 3 lines. Btu this works too.
Then this part
It just takes too much space, and some things repeat. You could make that in 2 rows.
Also, you could use colors/images, a small circle beside the variant name. Maybe a custom code, but that way the customer would find their color fast, and with just text you can’t. “Ducato Nail Mine” was a product I saw, and it has 28 variants. As a customer, I would not check each one to see the actual color.
I would recommend adding contact information in the footer. You do have it on the contact page, but still. Also, check and mark your store on Google Maps. You have a map on the contact page, but it leads outside of the mall, and I could not find info when zooming in. And please update Gmail email in Terms.
In the future, if you have some time, check our Atomato Notifications & Upsell - Onsite notifications and upsells through a feed, not popups | Shopify App Store app. It does have a free plan so you can check it out. It offers an alternative to pop-ups and a better way than an announcement bar to present some important information to customers. And I think you would do well with your store.
Good luck with the sales.
Hi @Meena_C
Thanks for your question in this community, always cool to review other sites.. especially in different niches/markets.
Had a quick look at your site, couple of things you can look at are:
Make sure your site passes the CruX metrics from Google, you can check your store here: https://pagespeed.web.dev/
From a conversion point of view, I always try to look at how to remove barriers/doubt throughout the customer journey of a new visitor. This stood out:
Anyway, hope this helps. And if you really want to dive deep into your store’s buying funnel, then I can recommend the “CRO Navigator” app in the appstore. Its fairly new, but will give you all insights you need.
Good luck, and have fun in Ecom.
