A Shopify store owner selling antiques and African art in Switzerland seeks tools to increase visibility and sales in Switzerland and Europe. They’ve launched their first newsletter via Shopify Email and are working on Facebook integration, which is still pending approval.
Recommendations provided:
The discussion remains open with no definitive tool recommendations specific to Shopify, emphasizing instead foundational marketing strategies and payment infrastructure.
I have an official website. I just launched using 'Shopify email`for my first newsletter.
I have also a Facebook page, however Facebook’s and Shopify are still in a ‘sync and approve’ stage.
I deal in antiques, African art and anything interesting vintage.
Any tools available with Shopify to increase my visibility with mainly Switzerland and Europe?
Thank you
It sounds like you’re taking great first steps. In terms of Shopify specific tools, I don’t have anything to recommend. Early marketing efforts will mostly rely on personal outreach and networking. If you have a healthy budget, traditional ads can be very effective. If you have a very healthy budget, digital ads and influencer marketing can both be fast ways to drive traffic.
Do you support Twint, Klarna and other popular payment methods in Switzerland and Europe? Supporting these payment methods will increase your sales conversion rates. If you have a Stripe account, check “Shopify Stripe Checkout”.