How to Increase Sales Of High Ticket Products And Reduce Fake Orders

Shopify Discussion

Topic summary

  • A Shopify leather goods store ran a 50% off sale to stabilize inconsistent sales. This produced 30–50 daily orders, but 90% were low-ticket items (keychains, wallets) and ~40% of those were cancelled, making the month unprofitable.

  • The request is for strategies to boost ROI (return on investment) and drive sales of higher-ticket products. “Fake orders” are suggested by high cancellations but not explicitly addressed.

  • One reply stresses two missing diagnostics: why customers cancel and whether ads are optimized to attract higher-value buyers. Without this information, targeted advice is limited.

  • A concrete suggestion is to test a product recommendation app (Argoid, 21-day free trial). This could encourage upsells and raise average order value.

  • Action items remain: investigate cancellation causes, adjust ad targeting for high-ticket audiences, and trial on-site recommendations. The discussion is open with no confirmed solution yet.

Summarized with AI on February 7. AI used: gpt-5.
1

Hey there,

Hope this message finds you well.

I am managing ads for a Shopify store that sells leather products like bags, wallets, etc. Previously we were having very inconsistent sales, so we decided to drop the pricing and launch a 50% OFF sale offer. It’s been a couple of months now, and what has happened, is that we are getting 30-50 orders every day, though 90% of them are for low-ticket products like key chains and wallets, also, the order cancellation rate on these products is also around 40% that makes the overall month unprofitable.

Can you provide me with some strategies that can be implemented to boost the ROI of this store?

2

Hi @Hackritish

I guess the biggest questions are:

  1. Why are people cancelling their orders?
  2. Are you tweaking your ads for higher-value buyers?

If you can answer those you can improve but there are so many factors in play it’s hard to give you solid advice based just on the information above.

3

Hello @Hackritish

A short answer to boost the ROI of this store?
Try a product recommendation app - try Argoid free for 21 days