How to integrate Bing's IndexNow API with my online store?

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Topic summary

Store owners are struggling to implement Bing’s IndexNow API on Shopify due to platform limitations. The main technical barrier is that Shopify blocks uploading files to the root directory, which is required for IndexNow verification (a .txt file containing the API key).

Key challenges identified:

  • Unable to place the required verification text file at the site root
  • Unclear documentation from Bing on Shopify-specific implementation
  • Confusion about whether to create a Shopify developer app or use theme.liquid (similar to Google verification)
  • Uncertainty about submitting multiple URLs via HTTP requests versus one-at-a-time

Current status:

  • This issue has persisted for over a year with no official Shopify resolution
  • Multiple users report the same problem remains unsolved
  • One participant suggests using a third-party app called IndexNow Kit as a workaround solution

The discussion remains open with no native Shopify solution available, leaving store owners dependent on external apps for IndexNow integration.

Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.
1

Hello,

I want to index my store on Bing/ use the webmaster tool IndexNow.

Here I get an API incl some brief instructions (screenshot) plus an example (2nd screenshot).

I saw a few youtube vids which say that I need to create a developer app in shopify in order to add the API. Here it looks like that I cannot change the API, instead its being generated by the new app.

I remember the google side verification was copied into the theme.liquid file. Maybe here it is a similar approach with Bing.

Could someone assist here or refer to a link/ video which provides guidance?

Thank you

7 Likes
2

I’m nor sure why Shopify is not addressing a simple implementation for integration with Indexnow. I’m following this thread to see if there is a response from anyone.

2 Likes
3

I am having the same problem. I easily copied the code for google into the theme liquid. But now I am trying to get Bing / Index Now up and running but I have no idea how to add the API text file to the root directory. I barely know what these words even mean and I’m not finding much online about it. Additionally, I tried signing up to cloudfare and adding my website that way and it didn’t recognize it…

Did you solve your problem DaveD??

1 Like
4

We’re looking to Implement IndexNow via Bing on Our Shopify Website. The documentaion at https://www.bing.com/indexnow is not clear.
How do we upload this file to shopify?
https://www.example.com/25aa6e3635f145498b1d88508a3450c7.txt
Also Sending urls one at a time does not seem to be very useful

https://www.bing.com/indexnow?url=http://www.example.com/product.html&key=25aa6e3635f145498b1d88508a3450c7
Is there some documentation on how to Submit a set of urls using an HTTP request as I dont fully understand this process.
Any help would be much appreciated
Thanks

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Hi Raj

I am unable to download this app…?

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Absolutly right there is a big issue here : “Shopify interdit le téléchargement de fichiers à la racine du site. Le problème est remonté depuis des mois mais ils ne veulent pas le régler. Du coup, les sites Shopify ne peuvent utiliser ce protocole pour indexer sur Bing et Yandex”… More than a year and still here … Please shopify team

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We use a Shopify App to handle that: IndexNow Kit https://apps.shopify.com/indexnowkit