I keep clicking on links to try to see the SEO discussion going on right now, but I am too stupid to understand how to join… clicking on the join the convo link only takes me to a page in which I go in circles. Help?
The email said this is an: "exclusive text based SEO Office Hours session with Shopify’s own SEO expert, Kyle Risley. " So you joined successfully I guess.
What? IF I joined, why am I here now? Where do I go to read in on the event?
As I understand the explanation she will go through all the questions and answer. You can click through the board and read her answers to your and other questions.
Thanks. I think I understand now, but really this is too much work. I would much prefer a live YouTube video that I may listen to while I work on other things. And then if I need to revisit something I can just play the replay again at my leisure. I appreciate your responding to me because I have never participated in this sort of communication. Thank you. Kelly Borsheim
I run a content-heavy food brand, and while reviewing how platforms handle SEO for traditional products, I realized something many food businesses struggle with: structured data for educational content is still very limited.
In my case, I was comparing the content needs for a brand like Field N Feather with how most eCommerce platforms manage product pages, and noticed that they don’t fully support schema types like Article, FAQ, or Recipe without custom coding or third-party apps. This creates challenges for businesses that also want to publish in-depth guides about pure desi cow ghee, halal meat quality, sourcing practices, and health benefits to improve organic reach.
For brands focused on products like pure desi cow ghee and premium halal meat, this becomes even more important. These are trust-driven categories where customers actively search for authenticity, nutritional value, and traditional preparation methods, yet platforms don’t provide enough native tools to structure and highlight this information effectively.
My suggestion is for platforms to introduce built-in schema configuration options within product and content editors, allowing brands to properly mark up informational content without relying on external tools or manual JSON-LD implementation. Better native schema support would significantly improve SEO for businesses like Field N Feather that focus not just on selling pure desi cow ghee and meat, but also on educating customers and building long-term trust.