The shopify integrated system shows that its direct but doesnt show where it came from, is there any app or something that can tell me the source of conversion? i also have GA4 and clarity installed
Topic summary
A Shopify store owner is struggling to identify the true source of their visitors and orders. While Shopify’s integrated system labels traffic as “direct,” it doesn’t provide detailed source information.
Current Setup:
- The user has Google Analytics 4 (GA4) and Clarity installed
- Seeking better conversion tracking and source attribution
Recommended Solution:
- Configure UTM tracking parameters properly in URLs so GA4 can detect user source and medium
- Implement server-side tracking with Google Tag Manager (GTM) for optimal results
- Ensure GA4 is configured to track events accurately
The discussion remains open for follow-up questions, with the focus on proper analytics configuration rather than third-party apps.
Hello M_Awais,
Thanks for your query.
configure UTM tracking properly so that GA4 can detect the user source and medium by tracking the UTM parameters from the URL?
configure GA4 properly so that GA4 can track the events. it would be the best if you configure server side tracking with GTM.
Feel free to ask if you have any questions.
Thanks
