I am almost thinking of looking for a mentor for this endeavor.
Topic summary
Marketing an adult-products online store whose proceeds fund a trust for the owner’s disabled daughter; seeking sales and guidance.
Key guidance provided:
- Platform basics and setup resources: links to Shopify FAQ, Selling Sex Toys Online guide, and Starting an Online Store walkthrough.
- Conversion-focused site improvements: add a favicon; use a sticky header for easier navigation; replace low-quality hero/banner images; clarify offerings within seconds; add a brand story (highlighting the cause) and customer testimonials/reviews.
- Marketing tactics: keep social channels active (posts/reels/stories), optimize SEO, run email marketing, create promotions to drive urgency (FOMO), and consider Google/Facebook ads for traffic.
Current status and developments:
- Store is two weeks old with no sales; owner is building the store at night and is considering finding a mentor.
Notes:
- An image/screenshot was referenced to illustrate low-quality banner visuals, central to the design feedback.
Outcome:
- No resolution yet; actionable next steps include implementing site design improvements, leveraging the Shopify guides, and testing basic marketing channels and promotions. The question of mentorship remains open.