How can I market my Shopify site effectively targeting potential customers in my state? I run a cottage food business and can only ship within my state, and I’m finding that while some social platforms allow targeting, this hasn’t been terribly effective. I have limited ability to restrict targeting through Google, for example, which has been driving a good amount of out of state traffic to my site, that I’m not able to convert. I’m wondering what I should be focusing on to be able to reach potential buyers within my state, and which resources would be the most effective use of my time. Also, are there specific Shopify apps that would be beneficial?
Topic summary
A cottage food business owner seeks effective marketing strategies for their Shopify store with a critical constraint: they can only ship within their state due to regulatory limitations.
Current challenges:
- Social media platform targeting hasn’t yielded strong results
- Google Ads drives significant out-of-state traffic that cannot convert
- Limited geographic targeting options on some platforms
Seeking guidance on:
- Most effective channels and tactics for state-specific customer acquisition
- Optimal resource allocation given the geographic restriction
- Shopify apps that could help with geo-targeting or conversion
Status: The discussion remains open with no responses yet. The business owner needs practical recommendations for focusing marketing efforts on in-state customers while minimizing wasted spend on unreachable audiences.