How to participate in AEO vs SEO AMA

Ask Me Anything Q&A AEO vs SEO
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Ask anything about Answer Engine Optimization (AEO) and SEO for your store!

@PieLab from PieLab helps make Shopify stores more discoverable and visually compelling. They’re taking your questions live.

  • Date: May 14, 2026
  • Time: 11 a.m. - 1 p.m. ET

What to expect / What to ask:

  • What’s the difference between AEO and SEO?
  • How do I optimize my store to show up on Google or AI search?
  • How should I write product descriptions for SEO and AI?
  • How do I fix structured data or schema errors?

How to participate

  1. Go to the AEO vs SEO board
  2. Click New Topic.
  3. Type up your question and click Create Topic.
  4. No camera needed! Our hosts will reply in writing.

Did you know? You can ask a question before the event!
Just click the bell on the right to get notified when the host answers.

Read our Rules of Engagement before participating.

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I will definitely ask to SEO team.. join this live session..

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Most of AEO is SEO done well (schema, content depth, internal linking) plus one genuinely new skill: writing copy that survives being quoted verbatim. AI platforms quote your FAQ schema, your product description bullets, and your comparison content directly. Anything written for SEO crawlability but bad as a literal quote (vague descriptors, sales adjectives) gets passed over.

The unsexy work that produces the biggest lift in our DTC scans: per-product FAQ schema with the exact phrasing customers use in reviews. Not the phrasing you would write as a brand. The phrasing customers use. That alone has been good for 60+ percent of comparison-prompt citations on stores we have tracked.

Less of a rebrand than a new constraint on the craft.