Business niche is vintage furniture restoration and resale. What social media should I commit to first for content and service feature? Also looking for a checklist or something like matrix down the road once the business takes off.
Topic summary
A vintage furniture restoration and resale business is seeking guidance on selecting an initial social media platform for content marketing and showcasing services.
Key Questions:
- Which platform to prioritize first for maximum impact
- Request for a decision-making framework (checklist or matrix) to evaluate additional platforms as the business scales
Current Status:
- Discussion remains open with no responses yet
- No specific platform preferences or constraints mentioned
- Business appears to be in early/planning stages
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Hey 
Since you’re in vintage furniture restoration, I’d start with Instagram and Pinterest，they’re perfect for showing off before-and-after transformations and timeless pieces.
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Hey pal @CNS_stimulant !
That’s a fantastic niche.
In our pov, you should commit to Instagram first. While it’s true that the Meta Business Suite makes it easy to manage both Facebook and Instagram, that’s just a convenience. The real reason is that it’s built from the ground up for the kind of visual storytelling your business thrives on. It is the best platform for your business because it combines two essential things:
1. Visual Storytelling (Reels): Short, satisfying videos of you sanding, painting, and revealing the final product are incredibly popular. This format is perfect for showing the restoration process and the “wow” factor of the transformation.
2. High-quality Photos (Posts/Carousels): Your feed becomes your portfolio. You can use carousel posts to show the “before” shot, process details, and the final “after” shot, all in one post.
Hope this helps!
Hi @CNS_stimulant, for your case and product, I think Instagram or TikTok are the top two choices, depending on the content you produce:
- If your content is short video / behind-the-scenes restoration, start with TikTok (fast discovery, high organic reach).
- If your content is high-quality photos, product catalog & shoppable posts, start with Instagram (visual storefront, integration with Shops and Pinterest synergy).
- Consider Pinterest as a secondary channel for evergreen product discovery if you have strong photo content.
One-page decision matrix:
| Platform | Best content | Core feature to use first | Frequency | Primary KPI |
|---|---|---|---|---|
| TikTok | Short restoration videos, process, transitions | Native short-form videos + Hashtags/Trends | 3–5/week | Views > Engagement > Leads |
| Polished photos, carousels, Reels, Shop | Reels + Posts + Product tagging | 4–6 posts/week | Saves/Clicks > Profile visits > Shop clicks | |
| High-res before/after, inspiration boards | Pin product pages + Rich Pins | 10–20 pins/week | Impressions > Outbound clicks |
If your time is limited, prioritize video (TikTok/Reels). If video production is limited but the visuals are great, prioritize Instagram + Pinterest and auto-pin. In my experience, it’s worth trying both (as is A/B testing) to find the environment that works best for your business.
Hope this helps! 