Stickers are possibly the most exciting marketing tactic any small business can use. Not only do they provide a great way to add a little variety to your marketing materials, but by their very nature, they can also provide a great way to associate your brand with anything – from lights to Columns to the gate of the office building.
Design - Design not only for your audience but also for different types of users. Not only will this help create a design that is consistent enough to find Funny stickers Australia something that works, but it will also show that the design works for different people. In fact, the most important thing about the design is making sure the stickers are beautifully colored and making sure they are compatible with all your current marketing campaigns.
Shapes - Try going beyond the traditional round or square stickers and opt for a die-cut shape. Choosing a shape that wraps around your design will add interest to the sticker and help get your message across. Making sure your prospects feel welcome will help spread your message and also help get everyone extra attention.
Duplicates - Try to include as few duplicates as possible. if so. This will help ensure our stickers are seen less as a marketing tool and more as a fun idea. Having fun spreads to almost everyone.
DOUBLE-SIDED USE - Don’t forget the back of the sticker. Ideally, include your company branding on the peel-off side of the sticker as well. This will show the recipient that you are complete, and it will get immediate attention as it is rarely used.
The fun factor – try to think of your marketing work as if it were an item that you would sell as a real product. What do you want to add to the sticker to help it sell? What’s on the sticker that makes the recipient want to spend money on it? This will help make your brand relevant. Relevance is also important for acquiring long-term customers.
Walk away when you’re done! Pass them out to friends, family, and colleagues and let them get started.
Melanie Turner is a business student at Columbia University employed by 1800 Postcards. She also worked as a researcher at Deloitte Consulting, working with professional marketing teams of Fortune 500 clients. A growing expert in marketing, Melanie aims to provide insight and resources to small businesses.