How to proceed with a new ecommerce store without ads?

Hi there I have just started my venture with this and its my first time. I have paid for a shopify store to be created for me and am happy with the products and website. I’d like to be advised on my next few steps.. I haven’t the spare money for ads this moment so will leave my journey on pause for now, in the mean time I assumed it would be best to create Instagram and tiktok pages for content. Does that seem reasonable? I feel my next step would maybe be to pay for ads.

Hey, @Bliss-Paws

That’s a great way. Organically building up an audience through social media is a great long-term traffic bulding method. We actually have a TikTok marketing guide that is a helpful resource when getting started out. Our Instagram marketing guide is also a great resource if you plan on using Instagram as well.

If there is anything else I can help you with, please let me know.