Our shop is open few months ago and we are strugling to get visibility and sales in it. How to move ahead more successfully?
Topic summary
A shop selling Print on Demand products with original illustrations opened a few months ago but is struggling with visibility and sales.
Suggested strategies to drive traffic:
- Paid advertising - fastest option but requires budget
- Local events - participate in art fairs, festivals, and conventions to build audience
- Live streaming - some artists find success illustrating live on platforms like Twitch
- Social media - traditional approach but highly competitive and time-intensive
The key trade-off is between paid ads (faster but costly) versus organic methods that leverage time instead of money. The discussion remains open with no definitive resolution yet.
The fastest option is paid ads but since your store is new, you may not have an ads budget. With that in mind, you’ll have to leverage your time to drive traffic. Local events are a great way for artists to build an audience, including fairs, festivals, and conventions. For a less traditional approach, some artists have seen success building an audience by illustrating live on Twitch. More traditional options like social media can work too but keep in mind that this is a competitive space so it may take some time to see success. I hope that helped spark some ideas.