How to remove via shopify.com in the email sent to the customers

Shopify Discussion

Topic summary

Issue: Emails sent from a custom domain show “via shopify.com” / “via shopifyemail.com,” and merchants want to remove this routing label.

What’s been tried: The merchant added an SPF TXT record (v=spf1 include:shops.shopify.com ~all) after purchasing the domain via Shopify. They asked if propagation (up to 24 hours) is needed.

Key guidance shared:

  • A support reply states the “via shopifyemail.com” label will automatically disappear within ~24 hours if the sender email for the custom domain is properly authenticated.
  • Proper authentication requires adding the specified CNAME and MX records in the domain’s DNS settings. A generic external guide was shared but criticized as not addressing this exact issue.

Open questions / gaps:

  • The exact DNS records (names/values) needed were requested but not provided in the thread.
  • It remains unclear whether the previously added SPF record alone is sufficient, or which CNAME/MX entries are mandatory.

Current status: Unresolved. Next steps are to verify domain email authentication by adding the required CNAME and MX records, then wait up to 24 hours. A screenshot confirms the label appears as “via shopifyemail.com.”

Summarized with AI on January 17. AI used: gpt-5.
1

Hi,

I have tried using your method but it did not work.

I have bought the domain through Shopify and added v=spf1 include:shops.shopify.com ~all to TXT value in DNS settings but still I see via shopify.com in the mail sent to the customers.

Do I need to wait for 24 hours to get it reflected ?

Please help

2

Please take a look at this guide how to email customers on Shopify

3

This is a wrong answer. We want to remove shopifyemail.com in the mail sent to the customers

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4

Hello @stepincart

‘via shopifyemail.com’ will be removed automatically after 24 hours, provided you have authenticated your ‘custom domain based’ sender email address correctly by entering the required CNAME and MX Records in your DNS Settings.

I hope the above is useful to you.
Best regards,
GemPages Support Team

5

Hi, can you please advise as to what the required records are? I am trying to remove “via shopifyemail.com” from my emails. Thanks