Also wanted to add some new info I’ve learned along the way. GA4 can be connected with Shopify just fine by going to online store>preferences>google analytics>manage pixel here. When you click on that, it’ll navigate to a page in Shopify where you can log in and set up your GA4 account (assuming you have an active property for GA4 already set up. If you had a UA account before, a new property was automatically created for you July 1 when everything moved over, otherwise you’ll need to go create a property. If that’s a challenge or you’re not sure how to, there are lots of articles, or you can set up a call with Google). Google Tag Manager (GTM) can still be used too- it just won’t track checkout. I had to create a new event to track thank you pages like I mentioned before to see some data on our conversions, since just adding to cart doesn’t equal a completed purchase. I’m still in the process of seeing if I’ll need to manually re-add our GTM tag to the header of theme.liquid. Our theme updater won’t carry over customizations when it updates…so that’s a bit of a PITA but not the end of the world. I understand Google having so many different tools since each of them are made to do different things, but it’s a challenge for a noob to get the hang of it so quickly, especially while the success or failure of our store and all our profits hang in the balance. I was on several calls with Google before we got things moving a bit again. We were jumping between Shopify, GTM, GA4, and Google Ads, so a lot of hopping around. I hope things stay steady for awhile now after all that and best of luck to all of us trying to learn on the fly!
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