How to segment customers using specific discount codes?

Topic summary

  • Goal: Create a customer segment of shoppers who redeemed a specific discount code.

  • Current capability: Shopify’s native customer segments do not support filtering or segmentation based on discount code usage.

  • Workaround: Use a third-party marketing platform (e.g., Klaviyo) that can segment customers by the discount code they used.

  • Status: No built-in solution in Shopify; external tool recommended. Resolution pending user adoption of a third-party app.

Summarized with AI on January 10. AI used: gpt-5.

How do I create a customer segment for all customers who used a specific discount code?

Hi @AlmaISH
As far as I know, Shopify doesn’t allow segments based on discounts but you can use services like https://www.klaviyo.com/ which allows segmentation based on the discount used.