How to sell internationally from one account

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Topic summary

Goal: expand a Bulgaria-based EUR store to sell across Europe while managing from one dashboard. The owner wants correct local currency and language, the ability to set different prices, shipping options, and product availability per country, and is open to using separate domains or subdomains.

Advice offered: one reply says a single Shopify store can cover Europe, suggesting a currency converter app (e.g., BEST Currency Converter) and configuring shipping locations, claiming even the basic Shopify plan could work. No detailed steps were provided for per-country pricing, languages, or selective product availability.

Latest update: a link was shared to a thread about Shopify Payments availability/expansion in Bulgaria, implying payment processing eligibility may be a key dependency. The linked resource is central to resolving the payment setup question.

Outcomes/decisions: none finalized. No clear guidance yet on whether to use one store vs. multiple stores, or which specific Shopify plan is required.

Status: open; key questions on technical setup for multi-market pricing, language, product selection, and payments remain unanswered.

Summarized with AI on December 14. AI used: gpt-5.
1

Hi everyone,

I think my situation is pretty standard but I seem unable to find straightforward and exhaustive answers online, so here it goes:

  • I currently have a store based in Bulgaria, currency EUR
  • I want to start selling to other European countries, orders fulfilled from Bulgaria
  • I have a .COM domain - I don’t mind buying separate top-level domain (i.e. my-store.fr, .de, etc) or using sub-domain (i.e. de.my-store.com; fr.my-store.com; etc.)
  • I want to manage my stores from one dashboard
  • I want to have the correct currency for the different stores
  • I want to have the correct language for the different stores
  • I want to have the option to set separate prices for the different stores
  • I want to have the option to set separate shipping options for the different stores
  • I want to have the option to decide which products to sell or not to sell for the different stores

Can anyone advice whether some or all of these options are possible, how to set this up and which Shopify plan can I use - I am willing to use Shopify or Advanced.

Thanks!

Vela

1 Like
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Hello vela idk what the reason you re talking about open so many stores if you can do just with 1 shopify store and operate all over europe. Shopify gives you a good option like for currency you can use BEST Currency Converter app. you can pick shipping location according to your needs. in case you re still confusing how to do this let me know i will help you out. you can all these by using a simple shopify plan.

3

I need some information from you

4

Here is the solution, check that >> https://community.shopify.com/post/2834762

3 Likes