How to send automatic discount code emails to subscribers

Topic summary

The discussion centers on automating discount code emails for new newsletter subscribers in Shopify.

Main Solutions Presented:

  • Shopify Email: Manually send periodic campaigns to new subscribers, though not fully automatic upon subscription
  • Third-party apps: Recommended for true automation with customizable welcome emails (most incur monthly fees)
  • Shopify Workflows: A template exists specifically for sending automatic welcome emails with discount codes when someone subscribes
  • Double opt-in: Can be enabled in Notifications settings to automatically verify subscribers without manual intervention

Key Challenges Addressed:

  • Generating unique discount codes per subscriber (requires third-party apps like CouponLoop, Privy, or Mailchimp)
  • Targeting only new subscribers who haven’t received the welcome email
  • Customizing the thank you page message after subscription confirmation (accessible via theme’s language editor)
  • Adding discount codes to automated emails without minimum purchase requirements

Current Status: Multiple viable solutions exist depending on budget and technical requirements. The Shopify Workflows app appears to offer the most straightforward native solution for basic automation.

Summarized with AI on November 3. AI used: claude-sonnet-4-5-20250929.

Thank you very much,
I’ll take a look at that.
Best wishes,
Liz