How to seperate website into b2b and b2c

Shopify Discussion

Topic summary

A merchant is seeking advice on organizing their Shopify website to serve both B2B and B2C customers simultaneously.

Core Challenge:

  • The homepage lacks clarity about what products are sold
  • Concern that displaying B2B products might confuse B2C customers (and vice versa)
  • Struggling to appeal to both customer segments effectively

Current Status:

  • The merchant shared their website URL for feedback
  • No solutions or recommendations have been provided yet
  • The discussion remains open with the original question unanswered
Summarized with AI on November 22. AI used: claude-sonnet-4-5-20250929.
1

Hi,

I sell b2b and also b2c. Im stuck for how to organise my website, as my home page isn’t clear on what it is I sell. If I put my b2b products will b2c customer think I only sell business products and vice versa. Any advice on how to appeal to both sides? Hope that makes sense, I know what i want to say but cant put it into words.

Tia x

2

Hi, yes it’s
https://www.inkvoprintanddesign.co.uk/

Thanks