How to set Marketing Email Automation Trigger to 'Order Delivered'

Shopify Plus

Topic summary

Goal: trigger a post‑purchase marketing email when an order is delivered, not when it is fulfilled.

  • Current state: In Shopify’s marketing email automations, only “Order Fulfilled” is available as a trigger; “Order Delivered” is not shown.

  • Rationale: Delivery times vary widely after fulfillment (domestic vs. international), making fulfillment-based timing poor for feedback/thank‑you emails.

  • Suggested workaround: If a third‑party fulfillment service sends delivery-related events into Shopify, a Shopify Flow trigger (“Fulfillment event created”) might be used to react to those events. It’s not confirmed whether this can directly trigger marketing email automations or requires a Flow-to-email handoff.

  • Concern: Estimating delivery windows post‑fulfillment is unreliable; a true delivery event trigger is needed.

  • Outcome: No confirmed built‑in “Order Delivered” trigger for Shopify marketing automations was identified. A participant asked if a solution was found, indicating the issue remains open/unsolved.

Summarized with AI on December 23. AI used: gpt-5.
1

Is it possible to create a marketing email automation flow triggered by ‘Order Delivered’?

Hi! I’m trying to set up a post-purchase thank you email automation.

The default trigger is ‘Order Fulfilled’, but our delivery times vary after fulfillment. I would rather the marketing automation trigger on ‘Order Delivered’, but that’s not an option that I can see. (NOTE: I am not talking about Shopify notifications, I am specifically referring to the marketing email automation where you set up multiple email flows, triggers, etc.)

I’ve searched all over Google, Bing, Bard, ChatGPT, everywhere… but I can’t find an answer to this question. Can anyone help?

2

It depends on what service you are using for fulfill. This trigger might work if you are using a 3P service the returns fulfillment events: https://help.shopify.com/en/manual/shopify-flow/reference/triggers/fulfillment-event-created

3

You can not estimate a delivery time frame after a fulfilment event. If you’re sending local vs overseas, dependent on location these completed deliveries could be weeks apart. Sending an email asking for customer feedback would need to have lead times of weeks, maybe months if you wanted to ensure that you weren’t upsetting a customer.

There needs to be a delivery event trigger.

3 Likes
4

Did you ever figure out a solution?