We have found, if the users search out brand in other language else than English, for instance Korean, then they can’t find our web. How can we set up the SEO in Shopify to make users find our web even if they search in other language?
You’d need to translate your content into the language that the user is searching in.
Some options for this:
1. Implement Shopify Markets
The most comprehensive solution that balances effort and results. It provides built-in localization, currency conversion, and proper SEO structure without managing multiple stores.
Key benefit: Single admin dashboard with market-specific controls and automatic hreflang implementation.
2. Use Subdirectory URL Structure with Translations
If Markets isn’t feasible, implement language translations via an app (like Weglot or Langify) using a subdirectory structure (/kr/, /jp/, etc.).
Key benefit: Strongest SEO performance while maintaining a single store, with proper hreflang signals to search engines.