Hi, @edwardandirwyn .
Glad you got it working! I apologize if parts of my response were a bit confusing. That is amazing you have a storefront but are working towards growing your online presence. To help you with that, we have a great blog you might find useful on how to grow your social media presence.
Additionally, if you have not already, I would look into influencer marketing! It’s a cost effective targeted way of reaching an authentic audience that falls in your niche! We have a great blog post you can check out here all about it.
If you need anything else, let me know!