A meal prep company owner needs to create separate email automations for one-time purchasers versus subscription customers. They offer two subscription options, each with a one-time trial purchase alternative.
Specific Goals:
Send upsell emails to one-time purchasers encouraging subscription sign-ups
Send different emails exclusively to subscription customers
Replicate functionality easily available in Squarespace/Mailchimp
Suggested Solutions:
One commenter recommends consulting a Shopify expert for customized email marketing setup
Another specifically suggests Klaviyo as the email automation tool, citing experience with a similar meal prep business where it drove nearly 50% of online revenue
The discussion remains open with an offer for further consultation on Klaviyo implementation.
Summarized with AI on November 2.
AI used: claude-sonnet-4-5-20250929.
I have 2 different subscription options, each with a one-time purchase option. (I own a meal prep company, you can try my service for a week or join the weekly meal plan - picture below as example).
How do I set up email automations that send to the one-time purchasers upselling them to join the subscription? And how do I set up an email automation that only sends to those who DID purchase the subscription option?
This is super simple to do in Squarespace or Mailchimp, I just can’t seem to figure it out on Shopify.
I completely understand your frustration; setting up automations like these can be tricky on Shopify, especially compared to platforms like Squarespace or Mailchimp. From what you’ve described, it sounds like the solution lies in customizing your email marketing setup within Shopify and possibly using an app or expert assistance to tailor it to your needs.
You might consider reaching out to a Shopify expert. did you know where to get a expert
I worked with a meal prep company who didn’t use subscriptions, but offered different pre-paid plans and when we got Klaviyo up and running well it accounted for nearly 50% of their online store revenue.
