How to set up H1 tag in Trade theme

Store Design
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Topic summary

Issue: Difficulty in controlling H1/H2 headings in the Trade theme—remove logo from H1, replace with custom text, and set custom H2 instead of {shop.name}.

Key guidance and findings:

  • Initial advice: Set Logo “Alt text” in Theme Settings as a proxy for an H1 and use section headings (e.g., Rich text, Banner) for H2s. H1/H2 are HTML heading tags important for SEO (search engine optimization).
  • Result: Logo alt text did not appear to function as an H1 for the user; however, the Featured Collection description on the homepage acted as an H1.
  • Audit update: Homepage currently has 2 H1s (logo + collection). Product, collection, page, and blog templates each have a single H1, which is good.

How-to (provided with screenshots): Steps to change/remove the logo H1 in theme code/settings, plus a verification method: view page source and search for “<h1” to confirm only one H1 remains. An app (SEOAnt-AI SEO) was suggested for assistance.

Status: User requested manual steps; clarification provided. No confirmed final fix yet; discussion remains open.

Summarized with AI on December 23. AI used: gpt-5.
5

Hi.
Upon inspection.
Your homepage has 2 H1, one for logo and one for collection showing 1 h1 title.
Your product page has 1 h1 from the product title at the top, which is fine.
Your collection page has only 1 H1, from the big collection title at the top, which is also good.
Your pages type page also only has 1 H1, from the page title at the top, which is also good.
Your blogs page also only has 1 H1, from the blog title.

For changing the logo H1,you can do it in this way:

SEOAntZoey_0-1722246372794.png
SEOAntZoey_0-1722246372794.png1676×670 137 KB

SEOAntZoey_1-1722246570177.png
SEOAntZoey_1-1722246570177.png1794×824 70.5 KB

Because my developer store doesn’t have a Trade theme.
If you find my steps difficult for you.
You can download SEOAnt-AI SEO through this Link and use the free version. Also you can get 24/7 quality service, our customer support can help you to solve this problem for free.

Also with SEOAnt-AI SEO, you can also check the status of your website’s H1 and also manually set the h2 title of all your website’s content.

For your 2nd question, don’t see a shop name in the h2 of your site, and many themes don’t write it that way in the code.