I’m trying to achieve, so that my store shows Compare at price in product pages, all products and product collections etc.. for only a specific customer segment (in this scenario I have put a 10% discount for the first order) I’m using the dawn theme if that makes any difference. Note that I’m not experienced in coding websites.
I wouldn’t mind
Hi Tsukiya,
Though most themes will display strikethrough prices when products have a compare-at price, it’s not a real discount. So, you can’t limit compare-at prices to specific customer segments.
You can’t limit automatic discounts to segments, either, so your best bet is to use a discount app that can create discounts for specific customer tags instead.
If you’re looking for a way to display strikethrough prices to specific customers for discounts on product pages, collection pages, and more, you can try our app, Regios Automatic Discounts (4.9 stars, 59 reviews, Built for Shopify).
It includes out-of-the-box support for many of the most popular themes, including Dawn.
If you have any questions about this, just reply, and I’ll be happy to help.
Best,
Tobe
I would also love to try this out. I’ve managed to find a compromise with an automated discount using: Shopify Checkout Blocks
This allows me to give an automated 10% off for customers in a segment. The app is free to use which is a benefit. If you managed to figure out the compare at price for customer segments share the love 
Hi,
Sorry for my late reply, but please allow me to add more detailed guidance on your case.
The native Shopify Compare at price won’t work well here - you’d have to edit every product manually as it’s not a real discount. It can be claimed by everyone, not ideal for targeting first-time buyers.
For those who have no coding experience, a better approach is to use the Product Discount feature from a discount app.
Here’s a checklist of what you should look for:
P/s: I’ll use BOGOS: Free Gift Bundle Upsell app as an example, as it supports all that you need.
- Discounted price + strikethrough original price +a discount badge shown on product pages (+ countdown timer for better urgency)
- Apply to products, types, vendors, collections
- Customer segmentation with sub-conditions like Customer’s order history = 0 to target first-order customers specifically
No manual price editing, no code, and the discount only shows to the right customers. Dawn theme isn’t an issue either.
Hope this helps! 