How to solve 'not an admin' error while connecting to Meta Business Manager?

Shopify Discussion
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Topic summary

A user encounters an error stating they’re not an admin when trying to connect their Meta Business Manager account to Shopify’s Facebook and Instagram channel.

Root Cause:
The error occurs due to insufficient permission levels in Meta Business Manager. Users need admin access with full control over the Facebook Page or Instagram Account they’re attempting to connect.

Recommended Solutions:

  • Review and adjust permissions directly in Meta Business Manager using Meta’s official help documentation on viewing and editing permissions
  • Contact Meta support directly through a customized Shopify URL (replacing placeholder store ID with actual store ID) to resolve permission issues
  • Explore Facebook advertising integrations available through Shopify for promoting products

Status: The support representative asks if the issue persists and provides multiple pathways for resolution, though no confirmation of resolution is provided in the thread.

Summarized with AI on November 15. AI used: claude-sonnet-4-5-20250929.
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Hello, @skyemolineux !

Are you still experiencing this issue?

This error occurs because you do not have the correct permission levels (admin access) for the Facebook Page or Instagram Account you are wanting to connect to in the Facebook and Instagram channel. These permissions are set in the Business Manager and users must sow full control.

To resolve this please review Meta’s help doc View and edit permissions in Meta Business Manager shown here.

You can also reach out to Meta support directly by following these steps below, as they would be in charge of handling account permissions.

You will need to contact them via your unique URL. So in the example below please replace,

abcde12345 with your own .myshopify.com URL to contact Meta Support:

  1. https://admin.shopify.com/store/abcde12345/apps/facebook-ads/shopify_app/support?topic=ASSET_CONNECTIONS_PERMISSIONS&source=shopifyagenthandoff

Speaking of Facebook, we have integrations with Facebook that will allow you to advertise your products on there. To learn more, check out this Facebook Ads Course here.

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