How should I begin to market a business with no experience?
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Hi, @PVDapparel !
Thanks for reaching out in our Community forums and for sharing your concern. I’d love help out.
It’s great to hear that you’re looking to start your business! Shopify offers a variety of resources that will help you learn more about different aspects of eCommerce. For instance, Shopify Learn gives you access to the collective knowledge and experience of successful entrepreneurs around the world via virtual courses. You can also check out the Shopify Blog which has many tutorials and guides of all things eCommerce.
In order to provide you with some more tailored feedback, are you able to share a little bit about how far along the set up process you are? Have you already decided what and to whom you would like to sell? Have you built your store?
You will definitely want to start off by narrowing down your target audience so that you can curate your brands and marketing campaigns to certain demographics and regions. Feel free to check out our very insightful Shopify Blog on How to Define and Reach Your Target Audience to learn more about getting the attention of your desired customers.
My first suggestion would be to engage in conversation on social media. This is a very cost effective method of creating initial awareness. To do this, you will need to attract customers through content marketing and look for chances to help people or add value to their conversations on Twitter, Facebook, Instagram and Reddit. Check out this guide on how to Increase Engagement on Social Media.
Another method is to reach new audiences with influencer marketing. This is the process of building relationships with influencers to get your online store in front of new audiences. To learn more about this, take a look at our guide to influencer marketing here and check out a list of the popular platforms to collaborate with influencers.
I don’t want to overwhelm you with information right now. So, let me know when you’re done reading through those resources, and then we can talk more about your business.
Hi @PVDapparel ,
This is QuickCEP, a software that can help you increase your income.
Everyone start their business from no experience. As long as you start this business, you will gradually accumulate experience. Based on our own experience serving thousands of customers, I hope the following solutions can help you out.
To do business through the Internet, we should consider the relationship between products, customers, and needs. If you have a thorough understanding of these three, then your business will have a steady start.
your product
You sell goods through the Internet, no difference form other sellers, so why do customers come to your store to buy products rather than others? In fact, what is considered here is the competitiveness of your products. Which involved in the issue of product selection. Check whether your product has any advantages compared to other products on the market, such as more durable, more cost effective, shipped quicker, etc. These are all the potential advantages of your product.
customer
Products are ultimately sold to customers, so why do users buy this product, what problems they are going to solve if by purchasing this product, and where are these customers. If you solve these problems, then you have found your customer needs and the gathering place of them. Use some methods to attract traffic. It is easy to attract customers to your website.
customer need
What is the purpose of customers buying your product? For example, buying clothes with independent characteristics is to highlight their own characteristics, so this can be enhanced in the pictures of the store.
The needs of customers based on your customers research, not what you come up with while sitting in the office. I hope you can get rid of it . Your solution would be more practical. Ask more about the target group, understand their needs and gathering places, and you can easily acquire and convert them to boost your sales.
If you better understand the content above, you will become a marketing expert in the future. and carry on your own business in a calm way.
Besides, our product QuickCEP, a really cost-effective, useful marketing app. It helps you do all-round marketing automation with professional advice, build your customer data platform , and it also has chatbot function, which means you don’t need to pay for Tidio any more. QuickCEPwill reward you with a 1-year free trial, and 10,000 free emails if you sign up now! I hope that I have answered your concerns!
If you find this answer helpful, please give us a Like and Accept the solution.
Best Regards,
QuickCEP
Hello @PVDapparel
Welcome to the Shopify Community, thank you for leaving the question!
Here are my suggestions for you to market your business, I hope you find them helpful!
1. Run Ads to get more traffic to your store.
To increase traffic for your Shopify store, you should consider running ads such as Facebook ads, Insta ads, Google ads, TikTok ads, etc. Among these platforms, TikTok is the best for online merchants.
As you are a beginner, you should consider using a free app such as NestAds to optimize your marketing budget. NestAds also help you quickly create and manage your ads campaign and receive one-to-one support from a TikTok partner.
2. Customize your store to get a better conversion rate
Besides getting more traffic, you should optimize your store to convert visitors into your buyers. To give you precise suggestions, please drop your store URL so that we can check it carefully!
3. Try influencer marketing
4. Optimize SEO for your store
That’s all my suggestions for your store. If you find them helpful, please give me a LIKE and ADD TO SOLUTION.
Thank you for reading my comment!
Hello @PVDapparel ,
I’m Gina - Product Manager at flareAI. flareAI has helped Shopify stores generate $5 million in sales from Google Search, on autopilot.
If it’s helpful to you, please let me know by giving it a like or marking it as a solution.
I would like to share a few suggestions while going through your question. You can try different ways to promote your store.
- Paid advertisements
You can also promote your Shopify store on social media by investing in paid ads. - Send Email Marketing Campaigns
Email campaigns will help make visitors return to your store by sharing the best offers, recover Shopify abandoned shopping carts automatically and also relatively easy to start with email templates. Email campaign includes welcome email, newsletters, transactional emails, etc. - Add customer reviews to increase customer trust
Customer reviews are the most convincing form of social proof on your Shopify store. Adding them to your store can help boost sales by providing a major trust signal. - Create engaging social media posts
Posting on social media can be a good way to promote your online store and connect with customers. You can create social media accounts for your business to help build your brand, improve your SEO, and increase traffic to your store. - Facebook and other social media campaigns
You can use Shopify’s Facebook channel to sync your products to a catalog on Facebook so that you can create marketing activities on Facebook directly from Shopify. You need to configure your Facebook marketing settings inside of Shopify’s Facebook sales channel. After that is set-up, you can create Facebook ad campaigns from the “Marketing” section of your Shopify admin. - Well-written site content
Well-written content is critical for succeeding on Google. If you have minimal content that doesn’t at least meet your competition’s levels, then you may have significant issues. - Use blogging
Blogging is a great technique to increase the traffic and ranking of your website. If you blog consistently with high-quality content over a long period, your site will rank higher for specific keywords or topics.
Shopify store marketing plays a vital role in providing better future for your online business. By continuous promotion of products on different channels, you have a better chance to secure that future. You will get organic sales and traffic only if your products are indexed on Google. You have to inform search engines of your regular updates. flareAI automates the update submissions to all the major search engines. flareAI helps grow your Shopify store on Google Search, and 20+ of the world’s largest free sales channels.
If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.
Gina
flareAI